The “New Position” Created at NFT Marketplace?

After the “chief happiness officer”, a new type of manager is taking up positions in certain companies. Meet the “chief vibes officer” a role designed to convince both novice and more experienced investors of the merits of buying NFTs, despite the current woes of the non-fungible token market.

Posting on social networks, cultivating communities of NFT holders, and stoking the hype around these virtual property certificates; are just some of the missions assigned to a “chief vibes manager”.This new position is starting to appear in the organizational hierarchies of certain startups specializing in NFTs.

The mission of a “chief vibes manager” also known as a “vibes manager” or a “director of vibes” is to encourage internet users to invest in NFTs. They notably do this through dozens of posts on social networks, particularly on Twitter in a bid to stimulate a market that losing momentum.

While some projects appear to be trying different things with NFTs, these crypto assets are still largely based on one core value and that is creating communities. Which serve to strengthen bonds between enthusiasts and to display membership of a group or community on the internet. For example Bored Yacht Club.

“chief vibes managers” strive to cultivate this feeling of belonging. However the appearance of “vibes managers” raises questions . The NFT market is essentially based on two categories.

a. Buyers,enthusiasts, and second b. Speculators buy nonfungible tokens with the prospect of making a capital gain. These buyers multiply their purchases and do not hesitate to sell at the highest price or at a loss, without worrying about the repercussions on the market as a whole.

“vibes managers” on the other hand encourage new and current collectors to keep their NFTs for as long as possible by offering them the prospect of belonging to a community and of accessing select shared experiences .

And while this may sound like a noble intention, it is also the long-term sustainability of the non-fungible token market that's at stake.