10 Digital Trends That Rocked 2022
In the rapidly evolving world of digital trends, every year brings something new and exciting for consumers and marketers . The year 2022 saw many such trends that captured our imagination, from the impending Web 3.0 .
The year also the implosion of cryptocurrency and the emergence of connected TV as avenues for marketers and media planners.
- Digital ad spend
The growth rate has declined, but digital ad spend has continued its growth in 2022.
2. Data privacy law
The proposed Data privacy law would be the latest regulation that could impact how tech giants such as Facebook and Google process and transfer data in the fast-growing digital market.
3. Connected TV advertising
It is rapidly emerging as an ideal medium for brands to directly target their audiences. With connected TV, brands are able to advertise on a large screen and at the same time enjoy the benefits of digital advertising, like targeting, measurement, and interactivity.
4. Short-videos
With a 300 million active user base,short-form video platforms have witnessed a surge in content consumption this year.
5. Metaverse
During 2021 it was hard to move without bumping into the term “metaverse”, especially following Facebook’s rebranding into Meta at the end of 2021. Metaverse enabled a myriad of new opportunities for the digital and physical worlds to converge.
It is predicted to add $5 trillion to the value of the global economy by 2030, and 2023 is likely to be a key year for defining the direction it will take.
6. Social Commerce
Brands and retailers strategized around social commerce, creating content designed to show off products in an entertaining and visually appealing way so that it's shared widely across social media. Besides, Influencers were roped in for performance marketing. With coupon codes, their followers purchased online with Influencers counting their cut in their wallets.
7. Micro and Nano-influencers
Content creators with smaller followings than film actors and celebrities emerged as the strategic play in the Influencer marketing world in 2022.
8. Crypto downfall
The cryptocurrency market plunged to a new low every day in 2022. It all started after the Luna-Terra fiasco early this year. November 2022 was the month that investors watched in horror as FTX, the multi-billion dollar crypto exchange, imploded. Soon afterward , other leading crypto firms were inundated with requests from customers seeking to claw their money back.
9. Web 3.0
Unlike Web 1.0 which comprised largely static web pages and Web 2.0 as it exists today, Web 3.0 is based on blockchain technology, with a potential decentralized ecosystem that will allow users to break away from the control of tech giants like Alphabet,Meta and the rest of “big tech” thereby bringing down the “walled gardens” of closed internet platforms.
10. First -party data
Thirs-party cookies have acted as catalysts for advertisers,who invest heavily in digital, to understand who their consumers are ,what their preferences are , and where they are located,to target them with precision.
